<![CDATA[Is Every Major Going To Plunge Into The MP3 Waters? - Idolator Comments]]> http://cache.gawker.com/assets/base/img/thumbs140x140/idolator.com.png <![CDATA[Is Every Major Going To Plunge Into The MP3 Waters? - Idolator Comments]]> http://idolator.com Mon, 03 Dec 2007 10:51:01 EST Mon, 03 Dec 2007 10:51:01 EST http://idolator.com/tunes/the-new-model/is-every-major-going-to-plunge-into-the-mp3-waters-328394.php <![CDATA[Is Every Major Going To Plunge Into The MP3 Waters?]]> http://idolator.com/tunes/the-new-model/is-every-major-going-to-plunge-into-the-mp3-waters-328394.php#c3169194 Breaking news: RIAA and SoundExchange announce new promotion. You can now redeem five illegally downloaded MP3s to get a Pepsi bottle cap.

okiedoke

]]> 33:328394:c3169194 Mon, 03 Dec 2007 10:51:01 EST <![CDATA[Is Every Major Going To Plunge Into The MP3 Waters?]]> http://idolator.com/tunes/the-new-model/is-every-major-going-to-plunge-into-the-mp3-waters-328394.php#c3161960 The people have spoken! Or rather, the huge companies that still make money off the people. They're the economic giants now, and the majors must deal with the fact that they've been shrunk - permanently. The old dinosaurs don't get that a smaller piece of the pie is preferable to to starvation (or dying from some kind of self-righteous hunger strike).

Now that all media is ones and zeroes, music is just one of many forms of digital entertainment, and people devote less time and attention to music. Big hit songs and albums used to be driven by "the kids", but kids don't sit around and listen to albums anymore. Now they look at YouTube videos and play Xbox. Notice how quick Apple was to push video into their whole line of iPods.

The people want digital content, but they want it on their terms. And if they can't buy it legally, they can probably find it for free. Pepsi sees potential there. Why can't the major labels?

Jasonbob7

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