Jingle Ball 2007: BJs For The JBs - Idolator Comments

Jingle Ball 2007: BJs For The JBs

Moimeme — Mon, 17 Dec 2007 22:29:33 EST

@dennisobell: @encyclopediablack: @jessdolator: @Clevertrousers: @maura: @DHMBIB: I think a large amount of their fan activity, to be honest, happens outside of the mainstream avenues. They are normally ignored when talk of viral marketing comes up, but there is a HUGE amount of JoBros activity on YouTube, where most of their fans convene to obsess over the band's self-produced sketch videos and endless fanvids and live concert clips.

I am a 28 year old mom, recovering hipster and honestly a fan of theirs (we saw them perform a FREE 20 minute acoustic set at a mall today outside Philly - for their fans shut out of Hannah Montana)...they sounded excellent, btw. It was quietly promoted - really only through MySpace - and there were at least 1500 girls there...fistfighting and passing out, barfing from excitement, etc.

Anyway, I also work in media and have been rather amazed at the way the fanbase has grown since the beginning of the year, as they were largely unknown 9 months ago and followed mostly by the geeky and/or homeschooled Christian set who lifted them off the ground; now they are firmly supported by high school girls who appear that they could certainly be, um..."popular", and all the younger ones.

They definitely engender a psychotic devotion that mobilizes fans to show up for them. Why it hasn't translated to sales as quick and huge as some others is odd....except that their base is web-savvy and perhaps even love apparently won't convince them not to steal. But I have certainly seen nothing recently like their fan fervor....perhaps that's obvious?

Moimeme

Jingle Ball 2007: BJs For The JBs

Rob Murphy — Mon, 17 Dec 2007 16:19:51 EST

@dennisobell: @jessdolator: @maura: They're also huge on "Radio Disney", which is a network of mostly-AM and satellite stations, as well as "online" and through the iTMS. "Radio Disney" plays the music of the Disney Channel-iverse of stars [Hannah Montana, HSM, Jonas Brothers, etc.] as well as teen/tween friendly music from mainstream pop stars and Idol has-beens [Cc's "Bubbly" is #14 on this week's countdown! "Hey There Delilah" is #21! And for some bizarre reason, "Umbrella" has just made its "chart debut" there (???) at #25.]. So, their audience knows where to find them. You're right tho -- if they're not moving records like Hannah Montana and HSM, there must be something wrong with the execution of the plan.

Rob Murphy

Jingle Ball 2007: BJs For The JBs

Maura Johnston — Mon, 17 Dec 2007 16:02:30 EST

@jessdolator: well, they are on hannah montana the show and hannah montana the tour. and i have seen teen rags (of the teen beat/bop ilk) with their mugs on the cover.

Maura Johnston

Jingle Ball 2007: BJs For The JBs

Clevertrousers — Mon, 17 Dec 2007 15:22:43 EST

Are you saying Dave Atell isn't emo?

Clevertrousers

Jingle Ball 2007: BJs For The JBs

Jess Harvell — Mon, 17 Dec 2007 15:11:15 EST

@dennisobell: i was seriously wondering that myself, considering how rarely i'm exposed to them wether it's radio, video, print, whatever. then again, they keep getting invited to things like the miss teen usa pageant and the american music awards, so there has to be some wider pop cultural penetration.

Jess Harvell

Jingle Ball 2007: BJs For The JBs

encyclopediablack — Mon, 17 Dec 2007 14:16:00 EST

The Jonas Brothers look like the the bastard sons of The Strokes and Hanson.

encyclopediablack

Jingle Ball 2007: BJs For The JBs

Chris Molanphy — Mon, 17 Dec 2007 14:11:18 EST

Now all the Bros. (I will not call them the JBs) need to do is get some album sales and chart action to go with all that screaming. I really don't know what Top 40 radio's waiting for, but the songs aren't getting serious airplay and the album isn't even platinum.

I'm starting to think the Jonases exist in some New York/Z100-centric universe, like Menudo back in 1984 (huge here and in Puerto Rico/Miami, dead elsewhere).

Chris Molanphy